In a bid to bridge the gap between theoretical knowledge and practical application, School of Agricultural Economics and Rural Development has implemented a groundbreaking labor education program.

Since its launch in 2023, this initiative has become an integral part of a talent cultivation system for rural revitalization , blending humanities, agriculture, and engineering to prepare students for challenges in rural development.

One highlight of this year’s program was the promotion of “imperfect vegetables,” or “ugly vegetables,” which, despite their unappealing appearance due to weather damage or pest exposure, retain the same nutritional value and taste as their flawless counterparts. Students creatively designed posters to reframe perceptions of these vegetables.

“We hope to eliminate prejudice against ‘ugly vegetables,’” said Zhao Zhengzheng, an undergraduate from School of Agricultural Economics and Rural Development. “Through understanding their production process, we realized the reasons behind their appearance. We urge people not to waste food or discriminate against these vegetables.”

Over 40 students participated in hands-on agricultural activities, such as harvesting pumpkins, digging yams, and preparing organic compost. Guided by farm professionals, they learned the intricacies of sustainable practices.

“From picking vegetables and catching chickens to cooking with natural materials, the experience was both hectic and enjoyable,” said Su Yang, an undergraduate participator. “The process deepened our appreciation for the labor behind food.”

In a live-streaming event, students promoted organic products, including rice, apples, and green bean cakes. The interactive session not only boosted product sales but also highlighted the role of technology in modernizing agriculture.

“Our first time selling farm products online was exhilarating,” said Kang Jiacheng, an undergraduate and livestream host. “The impact extends beyond immediate sales; it’s about shaping perceptions and spreading agricultural knowledge.”

The program also included lectures from leaders in the field, such as Wen Tiejun, former President of the School of Agricultural Economics and Rural Development and Shi Yan, Co-Chair of the International Network for Community Supported Agriculture (URGENCI), and a pioneer in rural agriculture.

Shi shared her journey of dedicating over a decade to rural development, encouraging students to pursue their ideals. “I want to inspire more people to see the potential prosperity in rural areas,” she remarked.

Zhong Zhen, Vice President of the School of Agricultural Economics and Rural Development, emphasized the program's significance: “By integrating education with labor and field practice, we aim to inspire students to deeply understand the value of labor and contribute to rural revitalization.”