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GNAM MBA Students Decode China’s Digital Economy in RUC
2024.04.01

As on of the host institutions for 2024 Global Network for Advanced Management (GNAM) International Exchange Week, Renmin Business School welcomed 35 MBA students from 14 GNAM institutions from March 11 to 15. 

With the theme of “Insights and Opportunities: Decoding China's Digital Economy,” this year's International Exchange Week was led by two module directors Zheng Zuyin and Chen Zhiyuan from Renmin Business School. Students were organized to take classes and visit benchmark enterprises to know and learn about China’s digital economy.

Yi Jingtao, Dean of Renmin Business School, introduced the goal of this activity and his expectations on it. Internationalization is an important feature of Renmin Business School, he said. Based on the need of high-quality development and the latest trend of the world’s technological revolution, the School will continue to expand the synergistic cooperation with business school partners from different countries and to build a high-quality cooperation platform for all students to enhance their global vision, and to contribute to building a community with a shared future for mankind.


Then, Professors from Renmin Business School and corporate leaders of famous enterprises set up featured courses on China’s digital economy for the students.

Professor Song Hua offered the couse “Digital Supply Chain Strategy in China”, in which he explained the features and differences between the traditional supply chain and the digital supply chain.

Professor Zhang Zelin offered the couse “E-China: Rapid Development of the Internet and Innovations in China”, in which he summarized the development and innovative achievements of the Internet in China.

 

Professor Feng Yunxia explained the Hofstede’s framework for cultural analysis and provided a tool for understanding cultural differences in the course “Cultural Orientations and the Impact on Management and Leadership in Chinese Contexts”. 

 

Professor Li Sanxi offered the couse “The Digital Economy in China’s New Journey of Modernization”. He pointed out the reason why China can quickly shift from the Internet to the digital economy and summarized Chinese experience in developing digital ecnonomy.

 

Lin Zhiyin, ESG Director of Sinopec (Hong Kong) shared how Hong Kong li & fung transformed from a traditional trading firm to a modern multinational trading group in his lecture “Global Supply Chain Management Innovations”.

Li Yinghao, CEO of MinTech, shared his domestic and foreign financial industry experience in the lecture “China Silk Road 2.0”, and discussed the overseas investment trend of Chinese enterprises in the post-epidemic era.

 

Aside from taking classes, the MBA students also walked into the leading enterprises such as Baidu, Ke Holdings Inc., Yonyou Network co.,ltd, and BAIC BJEV to see Chinese representative innovativion enterprises and to witness the achievements brought by the rapid development of China’s digital economy.

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