On September 29th, the final of the 12th Jingdong Cup RUC Student Entrepreneurship Competition was held. RUC Vice President DU Peng delivered a speech and presented the award to the winning team. In his remarks, Professor DU Peng put forward three requirements for the innovation and entrepreneurship of RUC students: to identify a position in the new era, to actively accumulate knowledge and skills for the future, and to face challenges in the real world and actively promote the realization of achievements in arts and humanities studies. At the final, 14 teams presented their project and accepted questions from the judges. Each team leader introduces their team and product from different perspectives. Through a comprehensive evaluation by the judges, the team of Yiran won the highest award. Their project claimed to serve the people in rural revitalization. Since 2009, more than 800 projects and thousands of students from nearly 100 universities have participated in the competition.